Bluu Messaging Terms

Last updated: November 13, 2026

These Messaging Terms apply when you use Bluu to send or receive text messages (SMS and MMS) or emails, including appointment confirmations and reminders, review requests, conversations, automations, campaigns and AI-assisted messages. They are part of our Terms of Service, between your business and LA Media Group LLC, and words such as "Your Customers" and "Customer Data" have the meanings given there. On messaging, these Messaging Terms control over the Terms of Service.

Section 14 contains the information your recipients must be given.

1. You are the sender

Every message that goes out from your account is sent by your business, on your instructions. You choose who receives it, what it says and when it goes, whether you send it by hand or set it up to send automatically. That includes reminders, automations, campaigns and messages written with AI that you approve or switch on. LA Media Group provides the technology that carries your messages. We don't decide who you contact or what you say.

2. The laws and rules you must follow

You are responsible for following every law and rule that applies to your messages, including:

• the Telephone Consumer Protection Act and the Federal Communications Commission's rules under it;
• the Telemarketing Sales Rule;
• the CAN-SPAM Act;
• state telemarketing, texting and privacy laws, such as the Florida Telephone Solicitation Act, which can be stricter than federal law;
• the phone carriers' rules, including the CTIA Messaging Principles and Best Practices and the carriers' codes of conduct; and
• the rules of email providers, such as Google's and Yahoo's requirements for bulk senders.

Our rules below are a minimum. Where a law is stricter, follow the law.

3. Consent

3.1 Two kinds of messages.

• Service messages relate to something the person already has with you, such as appointment confirmations and reminders, replies to their questions and updates on a purchase. You need at least the person's consent to be contacted at that number or address for that purpose, for example because they gave you their number when booking.
• Marketing messages promote your business, such as offers, promotions, newsletters and announcements. For marketing texts you need the person's prior express written consent (Section 3.2). For marketing emails, Bluu requires that the person agreed to hear from your business. That is stricter than the CAN-SPAM Act, and it is our rule.

If you aren't sure whether a message is marketing, treat it as marketing.

3.2 What prior express written consent means. Before sending marketing texts, you need a written agreement, which can be electronic, from the person that:

• clearly authorizes your business, by name, to send marketing texts to the number they give, including texts sent using automated technology;
• tells them that agreeing is not a condition of buying anything;
• is given by actively ticking an unticked box or taking a similar clear action, never by a box that is ticked in advance or required to submit a form; and
• includes the disclosures in Section 14.1.

3.3 Consent belongs to your business. Consent given to your business covers your business only. It can't be bought, sold, borrowed, shared or transferred, and consent collected by someone else, such as a lead seller or a partner business, doesn't count.

3.4 Ticking contacts and importing lists. When you mark a contact as allowed to receive marketing, or import a list and confirm it, you are promising us that each person on it gave the consent this section requires. We rely on that promise.

3.5 Never use purchased lists. You must not send to purchased, rented, borrowed, traded, scraped or harvested lists, or lists from lead sellers.

3.6 Keep proof. Keep a record of each person's consent: who agreed, how, when, to what wording and on which form. Bluu keeps the consent records it collects for at least 5 years. For consent you collected outside Bluu, keeping the record is your job, for at least 5 years after your last message to that person. If we, a carrier or a regulator asks, you must provide proof of consent within 5 business days.

4. Opt-outs and help

4.1 Texts. Bluu automatically honors STOP and other common opt-out replies, such as STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT, REVOKE and OPT OUT, and other replies that clearly ask to stop. After an opt-out, Bluu sends one message confirming it and then blocks every further text from your business to that number, including reminders, until the person texts START. Where a reply might mean stop but isn't clear, Bluu may pause texts to that number and tell your team, so a person can check.

4.2 Opt-outs that arrive another way. People may ask you to stop in other ways: in person, by email, by phone, on social media or through your staff. You must honor those too, as quickly as possible and within the time the law allows, by marking the contact as opted out in Bluu. Never start messaging someone again after they've opted out unless they give you new consent.

4.3 Help. Bluu replies to HELP with your business name and how to reach you. Keep your contact details in Bluu current so that reply is correct.

4.4 Emails. Bluu adds an unsubscribe link to every marketing email, and it can't be removed. When someone unsubscribes, Bluu stops your marketing emails to them straight away. Addresses that bounce or report your email as spam are also stopped. Neither you nor we can override this, and we keep the addresses on a do-not-send list for your business.

5. When you can send

• Marketing texts: only between 8 a.m. and 8 p.m. in the recipient's local time. Some states set narrower hours, restrict texts on Sundays and public holidays, or limit how many messages you can send about the same subject in 24 hours (Florida allows no more than three). You must follow those rules too. If you don't know where someone is, use their area code and the stricter rule.
• Service messages: avoid sending late at night or early in the morning unless the person has asked for it, for example a reminder they requested.
• Bluu may hold messages that would go outside these hours. You remain responsible for when your messages are sent.

6. What your messages must contain

Texts.

• Name your business in your first text to anyone and in every marketing text.
• Include opt-out instructions, such as "Reply STOP to opt out", in your first text to anyone and in your marketing texts. Bluu may add them automatically.
• Use full links on your own domain or links Bluu provides. Don't use public link shorteners, which carriers often block.
• Keep every text honest, keep it within the purpose your carrier registration was approved for, and keep it clear of the content our Acceptable Use Policy prohibits.
• Only send images, video or other media you have the right to use.

Emails.

• Use an accurate From name and address and an honest subject line.
• Bluu adds your business name, your postal address, an unsubscribe link and a link to your privacy policy to every marketing email, and they can't be removed. Keep the postal address in your Business Profile valid.
• Send marketing email only from your own domain, verified in Bluu, and keep its DNS records in place. You may not send from a domain you don't control.

7. Carrier registration

7.1 Registration comes first. US carriers require businesses that text from standard 10-digit numbers to register their business ("brand") and their messaging purpose ("campaign") before sending. This is called A2P 10DLC registration. Bluu takes you through it under Settings > Phone Numbers, and won't send texts from an unregistered number.

7.2 Accurate information. Everything you submit must be true and must match your website and your business records. The carriers check.

7.3 One purpose per registration. Each campaign is approved for a particular purpose, such as customer care. You may send only messages that fit it. Marketing texts need a separate registration approved for marketing, with its own consent, before you send any.

7.4 Fees and timing. Registration fees are charged to your wallet and are non-refundable, including when a carrier rejects a registration. A resubmission may cost another fee. Approval can take days or weeks, often longer than a free trial.

7.5 No guarantee. We don't guarantee that the carriers will approve your registration, how long they will take, or that they won't suspend it later.

8. Phone numbers

Phone numbers are provided for use with Bluu while your account is open and their monthly fees are paid. You don't own them. Section 11 of the Terms of Service explains what happens if a fee goes unpaid and when your account closes. Texting works with US numbers only.

9. Fees

• Texts are charged per segment from your wallet, at the rates shown in the dashboard. Long messages, emoji and some special characters use more segments, and picture messages cost more. Incoming and outgoing messages may both be charged.
• Carrier fees, including surcharges and registration fees, are passed on to you.
• Messages that fail or are filtered are still charged when we are charged for them.
• A minimum wallet balance is needed to text. If your balance runs out, texts stop, including reminders, until you add funds.
• Email is charged according to your plan's monthly allowance. Above it, emails are paid from your wallet at the rates shown in the dashboard.
• Rates can change when the carriers or our providers change their prices. Current rates are always shown in the dashboard.

10. Delivery isn't guaranteed

Carriers and email providers decide what they deliver. They may filter, delay or block messages, or put emails in spam folders, often without telling anyone why. We don't guarantee that any message will be delivered, delivered on time or seen. Never rely on Bluu for emergency alerts or any message where a delay could cause harm.

11. Protecting the shared platform

11.1 Why this matters. Your messages travel over sending systems, carrier relationships and email reputation that other businesses on Bluu share. If one business sends spam or prohibited content, carriers and email providers can block or slow messages for everyone. One customer's conduct can't be allowed to harm the shared infrastructure.

11.2 What we may do. At any time, and without notice where we think it necessary, we may:

• pause your sending, or lower how much you can send;
• hold, block or delete individual messages before they go;
• suspend your phone numbers;
• switch off campaigns, automations or the AI chat;
• require you to clean a list, remove contacts or show proof of consent before you send again; or
• suspend or close your account.

We do this when we believe messages risk breaking the law or carrier rules, when a carrier or email provider complains, or when bounces, spam complaints, opt-outs or carrier filtering on your messages are higher than the levels carriers and email providers expect. We decide what level puts the platform at risk. New accounts and accounts in a free trial start with lower sending limits that rise as they build a good history.

11.3 What this means for you. We will tell you what happened and why when we can. We are not responsible for messages that are paused, held or blocked, and none of these steps entitles you to a refund.

12. Fines, costs and claims

• You will reimburse us for any fine, penalty or fee that a carrier, registry, email provider or regulator charges because of messages sent from your account, and for our reasonable costs of dealing with it. We may deduct these from your wallet or charge your card.
• Claims about your messages, including claims under the Telephone Consumer Protection Act and state texting laws, are covered by your indemnity in Section 29 of the Terms of Service.

13. Messages you receive

• Replies and incoming texts and emails are stored in Bluu as conversations and may create leads and contacts automatically.
• Bluu may hold incoming texts that look like spam. Check them, because a real customer's message can occasionally be held.
• People may send you sensitive information. If your business is covered by HIPAA, Section 17 of the Terms of Service applies to what you receive as well as what you send.
• Don't rely on Bluu to receive emergency or time-critical messages.

14. Information your recipients must be given

14.1 Where you collect consent

Wherever you collect a phone number for texts, on your website, a form, a booking page or a paper sign-up, show the following next to an optional, unticked box. The person must be able to leave it unticked and still use your services.

Your wording must include:

• your business name;
• the kind of texts you will send (for example, appointment reminders or offers);
• "Msg frequency varies" (or how many messages to expect);
• "Msg & data rates may apply";
• "Reply STOP to opt out, HELP for help";
• for marketing texts, that consent isn't a condition of purchase and that texts may be sent using automated technology; and
• links to your terms and your privacy policy.

Bluu's forms can add this wording for you, filled in with the name from your Business Profile.

Example for service texts, for a business called Harbor Street Plumbing:

I agree to receive appointment reminders and service updates by text from Harbor Street Plumbing at the number I provided. Msg frequency varies. Msg & data rates may apply. Reply STOP to opt out, HELP for help. See our Terms and Privacy Policy.

Example for marketing texts, for the same business:

I agree to receive recurring marketing texts, including offers and updates, from Harbor Street Plumbing at the number I provided, which may be sent using automated technology. Consent is not a condition of purchase. Msg frequency varies. Msg & data rates may apply. Reply STOP to opt out, HELP for help. See our Terms and Privacy Policy.

14.2 Your first text

Your first text to someone should confirm who you are and how to stop, for example:

Harbor Street Plumbing: Thanks for signing up for texts. Msg frequency varies. Msg & data rates may apply. Reply STOP to opt out, HELP for help.

14.3 Replies to HELP and STOP

Harbor Street Plumbing: For help, reply to this message or contact us through our website. Msg & data rates may apply. Reply STOP to opt out.

Harbor Street Plumbing: You're unsubscribed and won't receive more texts from us. Reply START to resubscribe.

14.4 For people who receive texts from a business that uses Bluu

If you receive texts from a business that uses Bluu:

• The business sends them. It decides who receives them, what they say and how often. LA Media Group provides the technology.
• To stop, reply STOP at any time. You'll receive one message confirming it, and no more texts from that business unless you reply START.
• For help, reply HELP, or contact the business directly.
• Msg & data rates may apply. Message frequency varies.
• Carriers are not liable for delayed or undelivered messages.
• Your mobile number and your agreement to receive texts are not sold or shared with third parties or affiliates for their marketing. The business's own privacy policy explains how it uses your information.
• Questions about your information go to the business. If you can't reach it, email info@lamediagrp.com and we will pass your request on.

15. Changes

We may update these Messaging Terms as laws and carrier rules change, under Section 33 of the Terms of Service. Changes that a law or carrier requires may take effect immediately.