Bluu Acceptable Use Policy

Last updated: November 13, 2026

This policy sets out what you may not do with Bluu. It is part of our Terms of Service, between your business and LA Media Group LLC, and words such as "Your Customers" and "Team Members" have the meanings given there.

It applies to everyone who uses Bluu through your account, and to everything sent, stored or published through Bluu, including your website if we host it. Breaking this policy is a breach of the Terms of Service. The examples below are not a complete list: if something is harmful, deceptive or unlawful, it isn't allowed, even if it isn't named here.

1. Illegal, harmful and deceptive activity

Don't use Bluu to:

• break any law or regulation, including privacy, consumer protection, advertising, anti-discrimination and export laws;
• run scams, phishing, pyramid schemes or other fraud, or offer fake discounts or bait-and-switch deals;
• make false or misleading claims about your products, services, prices, results, credentials or licenses, including unsupported health or earnings claims;
• sell or promote illegal goods or services, or regulated goods or services without the licenses they need;
• create, store or share any material that sexually exploits children. We report it to the authorities;
• harass, bully, threaten, stalk or intimidate anyone, or publish someone's private information without permission;
• promote hatred or violence against people because of race, ethnicity, national origin, religion, disability, sex, gender identity, sexual orientation, age or any other protected characteristic;
• promote terrorism, violent extremism or self-harm;
• publish sexually explicit material or promote adult services; or
• infringe anyone's intellectual property, privacy or publicity rights.

2. Impersonation and identity

Don't:

• pretend to be another person, business, brand or government agency;
• misrepresent who you are, who you work with or who a message is from, or falsify sender details;
• use Bluu for a business you aren't authorized to represent, or sign up with false information;
• set up the AI chat or any AI feature to claim to be a human when someone asks; or
• create realistic fake images, video or audio of real people without their consent.

3. Spam and unwanted messages

Don't:

• send messages to people who haven't given the consent the law and our Messaging Terms require;
• use purchased, rented, borrowed, traded, scraped, harvested or appended lists, lists from lead sellers or co-registration, or consent collected by someone else or shared between businesses;
• contact anyone who has opted out;
• use misleading subject lines, sender names or preview text, or hide or obstruct an unsubscribe link;
• spread messages across several numbers, domains or accounts to avoid filters or limits;
• use public link shorteners in texts; or
• send texts that don't match the purpose your carrier registration was approved for.

4. Content the carriers don't allow in texts

US phone carriers prohibit certain content in business texts, even where a business is legal. These rules apply to every text sent through Bluu. Texts must not contain or promote:

• Sex: sexually explicit material, adult entertainment or escort services.
• Hate: hate speech or harassment.
• Alcohol: the sale or promotion of alcohol.
• Firearms: firearms, ammunition, weapons or their accessories.
• Tobacco: tobacco, e-cigarettes or vaping products.
• Cannabis and drugs: cannabis, marijuana, CBD and hemp-derived products, kratom, psychedelics and illegal drugs, even where legal in your state.
• Prescription drugs offered without a valid prescription, or online pharmacies without the licenses they need.
• Gambling: casinos, betting, lotteries, fantasy sports, sweepstakes and prize promotions.
• High-risk financial services: payday and other short-term high-interest loans, cash advances, third-party debt collection, debt consolidation, reduction or forgiveness, credit repair, student loan relief, cryptocurrency, stock or investment tips, foreign exchange trading, get-rich-quick schemes, work-from-home or income opportunities, and multi-level marketing.
• Lead generation and affiliate marketing: messages that sell leads, or that are sent on behalf of a business other than yours.
• Phishing, malware and deceptive links.

If your business is in one of these industries, texting through Bluu may not be available to you at all, because the carriers can refuse to register it. Content about prescription medications is closely watched by the carriers and may be filtered even when it is lawful, and we may restrict it. We may decide whether a business or message falls into one of these categories based on its website, its registration or its messages. Email from these industries must still follow the law and the rest of this policy.

5. Misusing Bluu itself

Don't:

• scrape, crawl or mine Bluu or any other customer's data, or access the dashboard with bots or scripts except through features we provide;
• reverse engineer, decompile or disassemble Bluu, or try to work out its source code, AI instructions or underlying methods, except where the law expressly allows it despite this restriction;
• probe, scan or test Bluu for vulnerabilities without our written permission, break or get around its security or sign-in, or access an account or data that isn't yours;
• overload Bluu, send unusual volumes of requests, attempt a denial-of-service attack or interfere with other customers' use;
• upload viruses or other harmful code;
• get around limits, fees, billing, sending caps, the payment lock or free trial rules, including by opening extra accounts to get more trials or offers;
• copy, frame or mirror Bluu, or resell, rent, sublicense or white-label it without our written agreement;
• use Bluu to build or train a competing product, or to benchmark it for a competitor;
• attack Bluu's AI with prompt injection, try to extract its instructions, or use its output to train other AI models; or
• upload content you don't have the right to use.

6. Reviews and reputation

Follow the Federal Trade Commission's rules on reviews and endorsements and each review platform's own rules. Don't:

• write or buy fake reviews, or post reviews of your own business or a competitor's;
• ask staff, family or anyone with a connection to your business to post reviews without disclosing that connection;
• offer anything in exchange for a review that depends on it being positive;
• ask only happy customers for reviews where a platform's rules forbid it, which Google's rules do;
• use threats, intimidation or false claims to stop people leaving negative reviews or to get them removed; or
• suggest that the reviews you display are all or most of your reviews when you have left out negative ones.

7. Health, legal and financial information

• Don't put protected health information into Bluu unless a Business Associate Agreement is signed with us, as Section 17 of the Terms of Service explains.
• Don't use Bluu's AI to give health, legal, financial or other professional or regulated advice.

8. Privacy and data

Don't:

• collect, use or share personal information without the notices and consents the law requires;
• knowingly collect information from children under 13, or send marketing to minors where the law forbids it;
• sell or share Your Customers' information in breach of the law or of the promises you made to them; or
• use Bluu to track, monitor or watch people without their knowledge and any consent the law requires.

9. How we enforce this policy

We may investigate any suspected breach. We don't monitor everything and don't have to, but we act on reports, notices from carriers and platforms, and automated signals. Depending on what we find, we may, without notice where we think it necessary:

• warn you;
• remove or disable content;
• hold or block messages, pause your sending or lower your sending limits;
• suspend phone numbers;
• switch off features, automations, campaigns or the AI chat;
• require you to clean a list or show proof of consent;
• suspend or close your account, and refuse future signups; and
• report activity to law enforcement, regulators, carriers or platforms, and keep and share the records needed to do so.

Our decisions are based on our reasonable judgment, including our judgment of the risk to Bluu, to other customers and to the shared systems they rely on. You don't get a refund because of enforcement action, and fees keep running while your account is suspended. You will reimburse us for any fine, penalty or cost caused by your breach, as Section 15.5 of the Terms of Service explains.

10. Reporting abuse

To report misuse of Bluu, email info@lamediagrp.com with the subject Abuse report and as much detail as you can. If you received an unwanted text from a business that uses Bluu, reply STOP to that text and you won't receive more from that business.

11. Changes to this policy

We may update this policy as laws, carrier rules and risks change. The date at the top shows when it last changed, and material changes follow Section 33 of the Terms of Service.