One voice
Your whole team sends the same well-written message, not their own version of it.
Apps / Grow and get found
The messages your team sends most, in one library. Reviews, Chat, Contacts and Pipeline can all pull from it, so nobody writes the same sentence twice.
Templates is included in Bluu, $149/month with every standard app.

Shown with Harbor Street, a sample business.
What Templates does
Templates is the library of messages your team sends most: follow-ups, booking confirmations, reminders, review requests, review replies, offers and chat replies. Write them once, and everyone sends the same words.
It starts full. 19 ready-made templates wait on the Ready-made tab. Press Add to my templates and one becomes yours to reword however you like.
Pick a template in Reviews, Chat, Contacts or Pipeline and it arrives filled in with the customer's name, your business details and your own name. You read exactly what they'll read, and can still change it before you send.
Your whole team sends the same well-written message, not their own version of it.
Details fill themselves in, and anything that can't be filled is left out tidily, never sent as a gap or a raw tag.
The right message is one press away, in the box you're already typing in.
At a glance
Follow-ups, confirmations, review requests, reminders and offers.
First name, business name, appointment time, location, deal, a link, your name and more.
A Templates button sits next to the message box in Reviews, Chat, Contacts and Pipeline.
It flags a tag that can't be filled where you're using it, so nobody gets 'Hi ,'.
It counts text segments as you type, so you know what a message will cost.
How it works
Open the Ready-made tab and press Add to my templates on the ones you want.
Press Edit, change the wording, and watch the What they'll see preview change as you type.
Press a chip like First name or Appointment date & time, and it drops in where your cursor is.
Press Templates in Reviews or Contacts, Canned reply in Chat, or Use a template in a Pipeline automation.

In depth
Written to send as they are, grouped by what they're for.
13 of them, offered only where they make sense.
Email, text message, or a reply or note.
See more of it


It talks to the rest of Bluu
No. 19 are written and ready. Add the ones you want and reword them however you like.
It's left out and the sentence tidied, never sent as a gap or a raw tag. A note under the box tells you what's still to fill in.
No. Picking a template pastes the words, so anything already set up stays as written. Automatic review replies are the one exception: they always use the latest wording.
Text templates are for messages about someone's own visit or enquiry. Offers by text go through Texts in Email Marketing, because carriers approve marketing texts separately.
Owners and managers, by default. Everyone else can still use templates, and you can give a role Full access under Settings > Roles.

Start free for 7 days. Then $149 a month, locked in.