Legal
Bluu AI Terms
Last updated: November 13, 2026
These AI Terms apply to every artificial intelligence feature in Bluu. They are part of our Terms of Service, between your business and LA Media Group LLC, and words such as "Your Customers", "Customer Data" and "Your Content" have the meanings given there. On AI features, these AI Terms control over the Terms of Service.
1. What the AI features are
Bluu's AI features include:
- the AI chat, which answers visitors on your website on your behalf, collects their details as leads, hands conversations to your team and can book appointments;
- the AI assistant in the dashboard, which answers questions about Bluu and, when you ask, can carry out tasks in your account; and
- AI writing and setup tools, which help draft and set up emails, campaigns, segments, automated flows, social posts, blog articles and similar content;
and any other feature we label as AI. Some are included in your plan and some are paid add-ons.
2. How the AI works with your data
- To produce a response, we send the information the feature needs, such as your business details, your training notes, a visitor's messages or your instructions, to our AI provider.
- We don't use Customer Data to train AI models, ours or anyone else's. We use AI providers under commercial terms that don't allow them to use the data we send to train their models. A provider may keep the data for a short time to detect abuse, under its terms.
- No data received from Google APIs is used with any AI feature. Our Privacy Policy explains this in full.
- We may review AI conversations and outputs to investigate problems, prevent abuse and improve Bluu.
3. AI can be wrong
AI output can be inaccurate, incomplete, out of date, biased or inappropriate, and it can sound confident when it is wrong. It may also be similar to output given to other people.
- Review AI-written content before you publish it, send it or rely on it, including emails, campaigns, posts, articles and replies.
- You are responsible for any AI-generated content you use, and for every action an AI feature takes in your account at your request, such as creating a segment, building a flow, scheduling a post or setting up a campaign.
- Don't use AI output as the only basis for any important decision.
4. The AI chat speaks for your business
4.1 It answers on your behalf. The AI chat talks to your website visitors as your business's assistant. It answers from your Business Profile, your services, your website and your training notes.
4.2 Your responsibilities. You are responsible for:
- keeping your business details, services, prices, hours and availability accurate and up to date, because the AI repeats them;
- your training notes, which must be accurate and lawful and must not tell the AI to break these AI Terms or the law;
- choosing when the AI answers, and checking its conversations regularly;
- following up with Your Customers, especially conversations handed to your team; and
- anything the AI chat says to Your Customers.
4.3 Its built-in rules. The AI is instructed not to give health, legal, financial or other professional or regulated advice, not to invent or estimate prices, and not to promise results, and your training notes can't override those rules. We can't guarantee that it will never make a mistake.
4.4 Booking. The AI books only into the times your Appointments settings make available, and it doesn't book appointments that need payment. You are responsible for keeping your availability correct and for honoring the appointments it books.
4.5 Saying it's an AI. The AI chat is designed to say that it is an AI assistant when someone asks. You must not set it up, or instruct it, to claim to be a person. Some laws require you to tell people they are talking to an AI, in some situations even if they don't ask, and following them is your responsibility.
4.6 Recording and privacy. Chats are recorded and stored, and visitors' messages are processed by our AI provider. You must tell your visitors this in your website's privacy policy, and get any consent your state's laws require for recording or monitoring conversations.
4.7 When it can't answer. If the AI can't answer, is over its usage limit or is unavailable, the conversation falls back to your team. Make sure someone checks for those conversations.
5. No professional advice
No AI feature in Bluu gives, or is a substitute for, professional advice from a doctor, lawyer, accountant, financial adviser or any other licensed professional. You must not use or instruct any AI feature to give that advice to anyone.
6. What you may not use AI features for
Don't use Bluu's AI features to:
- create content that breaks our Acceptable Use Policy or the law;
- make or substantially assist decisions about anyone's employment, credit, lending, housing, insurance, education, health care or legal services;
- diagnose, treat or advise on any medical condition;
- impersonate a real person, or create fake images, audio or video of real people;
- produce spam, fake reviews or misleading advertising;
- create content about elections or political candidates that is designed to mislead;
- attack the AI with prompt injection, try to get around its rules or extract its instructions; or
- train or improve another AI model with its output.
7. Who owns AI output
As between you and us, you own the output AI features produce for you, to the extent the law allows anyone to own it, and you may use it for your business. We don't promise that output is unique, that it can be protected by copyright, or that it doesn't resemble someone else's material. Don't put content into an AI feature that you don't have the right to use.
8. Limits and availability
AI features have usage limits, which depend on your plan and add-ons and are shown in the dashboard. Allowances reset each billing period and don't carry over. We may limit or pause AI usage that is unusually heavy or that looks like abuse. We may change the AI models and providers we use at any time, which may change how the features behave.
9. No guaranteed results
We don't guarantee that AI features will produce leads, bookings, sales, engagement or any other result, or that they will always be available.
10. Liability
The disclaimers, the limitation of liability and your indemnity in Sections 27, 28 and 29 of the Terms of Service apply to AI features and their output, including what the AI chat says to Your Customers.
11. Changes
AI is changing fast, and so will these AI Terms. We may update them under Section 33 of the Terms of Service. The date at the top shows when they last changed.
