Bluu Cookie Policy

Last updated: November 13, 2026

This Cookie Policy explains how LA Media Group LLC ("we", "us" or "our") uses cookies and similar technologies on usebluu.com, on bluucrm.com (which forwards to usebluu.com) and in the Bluu dashboard at bluu.lamediagrp.com. It also explains what Bluu's tools do on our customers' websites. Read it with our Privacy Policy.

1. What cookies and similar technologies are

• Cookies are small text files a website stores in your browser.
• Pixels and tags are small pieces of code from companies such as Meta and Google that tell them when you visit a page or take an action.
• Local storage and session storage let a website keep information in your browser. Session storage is cleared when you close the tab.
• Server-side events are messages our server sends directly to an advertising partner, such as Meta's Conversions API, instead of your browser sending them.

2. How we use them

Strictly necessary

These make our websites and Bluu work. They keep you signed in to the dashboard, remember which business you're viewing, protect against fraud and attacks, and remember your privacy choices. When you sign up and pay, Stripe sets its own cookies on its checkout pages to process your payment and prevent fraud. You can't switch these off in our settings. If you block them in your browser, signing in and paying won't work.

Functional

These remember your choices. The chat on our websites stores a random identifier and a reference to your conversation in your browser's local storage, so you can pick up where you left off on the same device. It also uses session storage so it doesn't count the same chat event twice in one visit. The dashboard remembers display preferences, such as whether the side panel is collapsed, in local storage.

Analytics

We use Google Analytics to understand how people use our websites: which pages they visit, for how long and where they came from. This helps us improve the site.

Advertising

We use the Meta Pixel and Google Ads tags to measure how our ads perform and to show our ads to people who have visited our websites. When you start a free trial or make a payment, our server also tells Meta through its Conversions API, as our Privacy Policy explains. When you open the chat or start a conversation, the chat tells these tools that it happened, but not anything you wrote.

3. The main cookies we use

Name	Set by	What it does	Type	How long it lasts
Names starting with sb-	Bluu, through our sign-in provider	Keeps you signed in to the dashboard	Strictly necessary	Until you sign out or your session expires
lamg_current_client	Bluu	Remembers which business you're viewing in the dashboard	Strictly necessary	1 year
Privacy choices cookie	Bluu	Remembers your cookie and privacy choices	Strictly necessary	1 year
Stripe cookies	Stripe	Process payments and prevent fraud on Stripe's checkout pages	Strictly necessary	Set by Stripe, up to 1 year
Chat storage (local storage)	Bluu	Remembers your chat conversation on this device	Functional	Until you clear your browser's storage
_ga	Google Analytics	Tells visitors apart	Analytics	2 years
ga followed by an ID	Google Analytics	Keeps track of your visit	Analytics	2 years
_gcl_au	Google Ads	Links ad clicks to actions on our site	Advertising	90 days
_fbp	Meta	Recognizes your browser for Meta advertising and measurement	Advertising	90 days
_fbc	Meta	Stores the last Facebook or Instagram ad you clicked	Advertising	90 days

Google and Meta may also set cookies on their own websites when our pages load their tags. Their privacy policies apply to those cookies.

4. Your choices

• Your Privacy Choices: use the Your Privacy Choices link at the bottom of every page on usebluu.com to turn off analytics and advertising cookies.
• Global Privacy Control: if your browser sends the Global Privacy Control signal, we treat it as a request to opt out of the sale or sharing of your information and of targeted advertising. We don't load the Meta or Google advertising tags for you, and we don't send Conversions API events about you.
• Consent where the law requires it: where the law of the place you are visiting from requires your consent before we set cookies that aren't strictly necessary, we ask for it first.
• Your browser: most browsers let you block or delete cookies and site storage. Blocking all cookies will stop you signing in to the dashboard.
• Google: you can install the Google Analytics opt-out browser add-on and manage your ad settings in My Ad Center.
• Meta: you can manage your ad settings in Meta's ad preferences.
• Industry tools: you can opt out of interest-based ads from many companies through the Digital Advertising Alliance and the Network Advertising Initiative.

Opting out of advertising cookies doesn't mean you'll see fewer ads. The ads you see just won't be based on your visits to our websites.

5. Bluu on your website (for Bluu customers)

If you put Bluu's tools on your own website, they use browser technologies on your site too:

• The chat widget stores a random identifier and a reference to the visitor's conversation in local storage, and uses session storage so events aren't counted twice. It tells your site's own analytics and tag tools when the chat is opened, a conversation starts and a first message is sent, without any details about the visitor or what they wrote.
• Google Ads conversions: if you add your Google Ads conversion details to the chat widget, it can load Google's tag on your site to record conversions.
• Forms and booking pages that you embed load inside a frame from Bluu.

You are responsible for describing these in your own website's privacy or cookie notice, and for getting any consent your visitors' laws require before they run.

6. Changes

We may update this policy when we change the technologies we use. The date at the top shows when it last changed.

7. Contact us

Email info@lamediagrp.com, or write to LA Media Group LLC, 3134 Peachtree Cir, Davie, FL 33328.